Athletes build the audience. Businesses pay to reach it. It's ESPN-for-the-863 — and this is what it costs.
What PolkWay does for you
Content
Pro shoots, highlight cuts, lifestyle + talking clips, graphics. We make you look like a real one.
Distribution
Pushed across the PolkWay platforms — 5.8M monthly reach — and amplified through the network.
Branding
Your angle, your content plan, how/what/when to post, and NIL positioning so the brand pays.
The packages
one-time · content
Look like a real one.
- A content shoot with the PolkWay team
- A set of pro assets — highlight cuts, lifestyle clips, graphics
- Yours to own and post anywhere
content + distribution
Get seen — content that actually reaches people and grows you.
- Everything in The Drop
- Featured + pushed across the PolkWay platforms (5.8M reach)
- Amplified through the network
- Real growth — followers, eyes, momentum
The full build
recurring · the whole machine
Become a name — a real brand, a real following, NIL-ready.
- Ongoing content + distribution
- A brand strategy — your angle, your identity online
- Content plan + coaching — what/how/when to post
- NIL positioning — make the brand actually pay
Representation. The ones who pop get repped through Black Swan — real NIL deals, real brand partnerships. The Brand is where that starts.
The model
Athlete + entertainment content is the programming. Your business is the advertiser. We don't pair you with one kid — we put your brand inside the thing the whole county already watches.
The Partner Program
one-off · a taste
Get in front of the 863 once — and see what it does.
- One branded content piece, built by our team
- Pushed across the PolkWay platforms (5.8M monthly reach)
- Yours to repost on your own channels
recurring · always-on presence
Be a name the county sees every week.
- Monthly branded content + distribution
- Always-on presence — mentions, tags, on-screen bug
- Spot in the PolkWay partner directory
- First call on events + camps
One per category
Exclusive Partner
from $3,500per month
category-locked · priced to the niche
"Official [lawyer / realtor / roofer] of PolkWay863." Your competitor can't buy in — the category is yours, and we lock them out for as long as you hold it.
- Everything in Partner
- Category exclusivity — every competitor in your niche is locked out
- Official-partner billing across shows + events
- Priority placement + host-reads from Landlin
- First right of renewal — hold the lane as long as you want it
What the lock is worth priced to the category
Law · real estate · roofing / HVAC / solar · medical / dental one client is worth thousands — the lock pays for itself
$3,500–5,000
Restaurants · gyms · auto · retail · services higher volume, tighter margins
$1,000–1,500
The lock is the product. One injury lawyer pays to be the only one the whole county sees — and to keep every competitor off the channel. The exclusivity is worth more than the reach. That's why this tier is priced to the category, not flat.
And it stays clean: curation. No alcohol, no smoking, no drugs, no peptides — only legit local businesses. Youth + family brand, so the association is worth paying for.
À-la-carte — the ad inventory
Build a custom package, or buy units one at a time. Every placement, priced.
Reads per content piece
Host-read Landlin reads it himself — his credibility
$300
Live read during a live or event stream
$250
On-screen visual
Intro / outro bumper animated logo
$200
On-screen bug / watermark full piece
$150
Show-level per show / series
Title sponsor "[Brand] presents…"
from $1,500
Segment sponsor "Player of the Game presented by…"
$300 · $750/mo
Social
Paid-partnership tag on an athlete's post
$250
IRL / events the goldmine
Camp title sponsor
$3,000–5,000
Camp presenting sponsor
$1,500
Jersey / uniform logo
$500–1,000
Registration sponsor "registration presented by…"
$750
Owned channels
Merch logo on the apparel drop
$1,000
Dedicated email blast
$350
SMS blast to the list
$250
Newsletter title sponsor
$150/issue
Sponsored directory listing
$50/mo
Performance outcome-priced
Promo code + trackable link
rev-share
Pay-per-lead
$25–75 / lead
Lead-gen-as-a-service we sell you customers, not impressions
from $1,500/mo
The premium move: lead-gen-as-a-service. Most media sells impressions and hopes. We can sell the outcome — actual customers walking in — and charge for results, not reach. That's the tier nobody local can touch.
How these rates were set ▾
Priced on content + media comps, not recruiting numbers. Anchors (2025–26 market): host-read reads run $25–$50 CPM or $25–$75 flat on smaller shows; a sponsored post/Reel for a ~30K creator runs $800–$5,000 (Reels carry a 33–40% premium); local-business social retainers tier at $750 / $1,500–3,000 / $3,000+; category-exclusive sponsorships carry a 2×–5× premium — which is why Exclusive Partner is the lever. That tier is priced to the category, not flat: a niche where one client is worth thousands (law, real estate, home services, medical) values a locked channel far more than a restaurant does, so it carries the $3,500–5,000 tier. PolkWay's 5.8M monthly reach justifies the top of each local range; we hold the athlete side reachable on purpose. All numbers are a draft to react to.