Lakeland · Polk County · The 863

The voice of 863 sports.

A native-social media brand built on high school football, recruiting, and hometown identity — with a reach engine that pushes 3.5× past its own audience and an event franchise that put Polk County on Sports Illustrated.

~61K combined following 4-platform 863 network 10.9M views / 90 days Event creator
By the numbers

Topline reach

A four-platform footprint, county-concentrated and sports-intent — an Instagram distribution engine, an X recruiting rolodex, a Facebook line to the parents, and a YouTube programming home.

~61K
Combined followers
10.9M
Views / last 90 days (IG)
247K
Accounts reached / 90d (+50%)
~3.5×
Reach vs. follower base
Platform breakdown

Four channels, four jobs

Instagram manufactures reach. X routes to the coaches and scouts. Facebook reaches the parents. YouTube is the programming home. Each one has a job.

Instagram@polkway863
The crown jewel — strong organic distribution and an athlete tag-and-reshare flywheel.
Followers~29K
Views — last 30 days5.79M
Accounts reached — 30d100.6K (+18.7%)
Non-follower views64%
Posts drive views63–69%
Algorithm tailwind Reach accelerating Tag & reshare
X / Twitter@polk_way
A premium rolodex — shallow on volume, deep on who's listening. The recruiting gatekeepers live here.
Followers25.6K
Verified followers2.3K (~9%)
Active followers~50%
Recent impressions (28d)1.1M (+218%)
On platform sinceSept 2018
Coaches & scouts Recruiting media High-value reach
FacebookPolkWay 863
The line to the parents — the older, local audience that actually hires the lawyer, buys the house, and replaces the roof.
Followers5.8K
Page likes5.8K
Native formatReels + photos
Audience skewParents / local buyers
Decision-makers Local intent Share-friendly
YouTube@PolkWay863 · PolkWay Media
The programming home — long-form, searchable, evergreen, and where premium sponsorable shows live (game-show franchise incoming).
Subscribers805
Video library150 videos
RoleLong-form + catalog
Tagline"Home of Legends"
Programming Evergreen / searchable Title-sponsorable
Strategic asymmetry

Reach in, decisions out

Instagram and X aren't redundant — they're a funnel.

Instagram

Manufactures reach. 64% of views land on non-followers — the algorithm is actively pushing content past the bubble.

X / Twitter

Routes that attention to the ~2.3K verified coaches, scouts, and media who actually move recruiting outcomes.

The real asset

Event engine

Audience is the surface. The event franchise is the moat — and the credibility most local accounts never earn.

The 863 Showcase

A high school football recruiting combine at Mulberry HS that bridges a structural gap: college programs skip Polk County and fly into the major cities. The Showcase brings the scouts to the talent.

It's the same event-creation muscle behind The Main Event Camp — a repeatable franchise, not a one-off.

★ Featured by Sports Illustrated
~230
Prospects per showcase
SI
National pickup
2+
Event franchises (Showcase + Camp)
Who you reach

The audience

The athletes

Polk County high school players — recruiting-hungry, highly shareable, the engine of the tag-and-reshare flywheel.

The gatekeepers

~2.3K verified coaches, college scouts, and recruiting media concentrated on the X side.

The supporters

Parents, families, and the broader 863 community that turns up for hometown talent and local events.

For partners

Why brands work with us

01

Concentrated, not sprayed

County-level audience with sports intent — every impression lands inside the 863, not scattered nationally.

02

Distribution that compounds

3.5× reach over follower base and 64% non-follower views — your message travels past our audience, not just to it.

03

The customers, not just the kids

You reach the parents, families, and 863 community behind the athletes — the people who actually hire the lawyer, buy the house, and replace the roof.

04

Events, not just feeds

Showcase and camp sponsorships put your brand on the ground where families and recruits gather.

05

Own your category

Exclusive partnerships available — be the only realtor, lawyer, or roofer the county sees, with every competitor locked off the channel.

06

A brand worth being next to

Curated on purpose — no alcohol, smoking, drugs, or peptides. A youth and family brand, so the association stays clean.

Ways to partner

Pick your lane

From a one-off to owning your whole category. Every placement is priced — this is the short version.

Spotlight
$500
one-off
Get in front of the 863 once — one branded piece, built by our team and pushed across the platforms.
Partner
$997
per month
Always-on presence — monthly content, mentions, and a spot the county sees every week.
Exclusive Partner
from $3,500
per month · one per category
Own your category. We lock every competitor off the channel — priced to the niche, so a lawyer or roofer pays what the lane is worth.
See the full rate card → Every read, bumper, post, event, and lead-gen unit — priced.